Illustrates a modalities approach to the study of publics

This book explores the ways that scholars, journalists, politicians, and citizens conceive of “the public” or “public life,” and how those entities are defined and invented. For decades, scholars have used the metaphors of spheres, systems, webs, or networks to talk about, describe, and map various practices. This volume proposes a new metaphor—modalities—to suggest that publics are forever in flux, and much more fluid and dynamic than the static models of systems or spheres would indicate—especially in the digital age, where various publics rapidly evolve and dissipate.
 
Contributors to the volume—employing approaches from the fields of communication studies, English, sociology, psychology, and history—explore a broad range of texts and artifacts that give rise to publics, and discuss what they reveal about conceptualizations of social space. By focusing on process in public engagement, these scholars highlight questions of how people advance their interests and identities, and how they adapt to situational constraints.
 
Bringing together scholars in rhetorical, cultural, and media studies, this collection of new case studies illustrates a modalities approach to the study of publics. These case studies explore the implications of different ways of forming publics, including alternative means of expression (protests, culture jamming); the intersection of politics and consumerism (how people express their identities and interests through their consumer behavior); and online engagement (blogs as increasingly important public fora). In doing so, they raise important questions of access, community, and political efficacy

Emphasizing how tradition adapts, survives, thrives, and either mutates or remains stable in today’s modern world, the contributors pay specific attention to how traditions now resist or expedite dissemination and adoption by individuals and communities. This complex and intimate portrayal of tradition in the twenty-first century offers a comprehensive overview of the folkloristic and popular conceptualizations of tradition from the past to present and presents a thoughtful assessment and projection of how “tradition” will fare in years to come. The book will be useful to advanced undergraduate or graduate courses in folklore and will contribute significantly to the scholarly literature on tradition within the folklore discipline.

Additional Contributors: Simon Bronner, Stephen Olbrys Gencarella, Merrill Kaplan, Lynne S. McNeill, Elliott Oring, Casey R. Schmitt, and Tok Thompson